All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

Have you ever drafted a LinkedIn post, read it over three times and then deleted it instead of hitting post? Maybe you thought: “Who would be interested in what I have to say?” Or perhaps you ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

As well as concerns about the context in which advertising may appear, the shift away from news brands as a platform to ...

With Guinness becoming the official beer partner of the Premier League, as well as it’s partnership with Six Nations, how do ...

In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback ...

Some 60.5% of marketers say their organisation has an effectiveness skills gap - the biggest marketing skills gap cited by ...

As it rolls out a new look loyalty scheme and brings Topshop.com to life, Asos is continuing its move away from performance ...

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...