Artificial Intelligence - Catch up on select AI news and developments since the workweek ended February 20. Stay in the know.

Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what ...

What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? Which skills will be most important for buyers in the coming years? To find out, ...

Branding - Apple, Microsoft, and Amazon are the best-regarded companies in the world, according to a recent survey of executives, directors, and industry analysts.

Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research.

Amazon announced on Oct. 3, 2016 that the company was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. Amazon had previously allowed incentivized ...

Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a recent study by ...

As the demand for innovative, cutting-edge technology continues to grow, so does the pace of integration of artificial intelligence (AI) into all manner of business processes. AI continually proves ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

Discover how high-performing marketing teams use AI to scale work, build momentum, and execute faster in 2026. Cut out the ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

A strategic alliance is a formal agreement between two or more organizations to work together to pursue common goals and objectives. It involves a partnership in which the organizations share ...