A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics ...

Kayak is poking fun at millennial travel anxiety in a new brand platform and tagline, “Got That Right,” according to ...

The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing ...

The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering ...

There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about ...

The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player ...

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s ...

Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.

Really Philly Good” introduces a new brand character, Phillyboy, and spans linear, streaming and connected TV, YouTube, social and creator tie-ups.

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.