The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...