Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams.

Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While ...

Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with ...

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and ...

As a world-class public research university, Penn State is dedicated to creating a positive environment for students, faculty and staff. During the COVID-19 pandemic, the university had to rethink and ...

The B2B marketing landscape is evolving in so many ways — from the emergence of new tech to the rise of new campaign best practices. Despite this positive momentum, B2B marketers continue to wrestle ...

ABM and sales orchestration platform ZenIQ has announced it has teamed up with Bombora, a provider of B2B… ...

AdRoll Account-Based Marketing (ABM) is a personalized digital marketing solution designed to help marketers target key personas at… ...

Optimizely, a customer experience optimization software, announced it has hired Carl Tsukahara as CMO. He will be responsible… ...