The marcomms M&A sector is undergoing a notable global rebound after two challenging years, driven by new private equity entrants and strategic acquisitions in technology and influencer infrastructure ...

Marketing leaders from 3 challenger brands shared how they get bold, boundary-pushing campaigns past legal — without killing ...

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing ...

Cook told Campaign: “In a big integrated pitch, you would meet WPP Media as an entity. From a creative agency standpoint, in a WPP pitch, you hear the name of those agencies – VML, Ogilvy, AKQA, ...

Feinberg pointed to BravoCon — a fan event featuring more than 100 Bravo personalities — as a successful example of a phygital experience for NBCUniversal. The convention allows fans to immerse ...

It Starts Outside, created with Uncommon Creative Studio, shifts the 45-year-old footwear brand from summit shots to everyday moments outdoors.

Meet The People, an international group of independent agencies, launched MTP Intelligence, a platform that unites various ...

The world’s third-largest sportswear brand tapped Team Epiphany for retail-focused, community-driven events as it expands its ...

New York Liberty’s SVP and chief brand officer detailed the evolution of women’s sports partnerships and mascot storytelling ...

Agency leaders and brand marketers gathered at the third annual Campaign Convene conference to assess policy whiplash, DEI ...

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly ...