Feinberg pointed to BravoCon — a fan event featuring more than 100 Bravo personalities — as a successful example of a phygital experience for NBCUniversal. The convention allows fans to immerse ...

It Starts Outside, created with Uncommon Creative Studio, shifts the 45-year-old footwear brand from summit shots to everyday moments outdoors.

Three professionals at the forefront of the creator marketplace came together at Campaign Convene on Wednesday to show how the creator economy has grown over the past few years.

The world’s third-largest sportswear brand tapped Team Epiphany for retail-focused, community-driven events as it expands its ...

New York Liberty’s SVP and chief brand officer detailed the evolution of women’s sports partnerships and mascot storytelling ...

The brands are betting that adding a 50-year-old scientific term to Merriam-Webster can shift how society supports new ...

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly ...

Military insurance and retirement services company USAA announced Sam’s Club and Bank of America marketing vet Chris Curtin ...

Agency leaders and brand marketers gathered at the third annual Campaign Convene conference to assess policy whiplash, DEI ...

Following the news of Casey Wasserman’s involvement with both Epstein and Maxwell, several of the agency’s clients — both in music and sports — dropped left and right. Notably, music artist Chappell ...

The Olympics Games are one of the most competitive environments for attention. If an activation feels superficial or opportunistic, audiences won’t fall for it.

A campaign for HBO’s A Knight of the Seven Kingdoms, a prequel to the hit series Game of Thrones, brings medieval service to ...