Feinberg pointed to BravoCon — a fan event featuring more than 100 Bravo personalities — as a successful example of a phygital experience for NBCUniversal. The convention allows fans to immerse ...
Three professionals at the forefront of the creator marketplace came together at Campaign Convene on Wednesday to show how the creator economy has grown over the past few years.
It Starts Outside, created with Uncommon Creative Studio, shifts the 45-year-old footwear brand from summit shots to everyday moments outdoors.
The Olympics Games are one of the most competitive environments for attention. If an activation feels superficial or opportunistic, audiences won’t fall for it.
Military insurance and retirement services company USAA announced Sam’s Club and Bank of America marketing vet Chris Curtin ...
New York Liberty’s SVP and chief brand officer detailed the evolution of women’s sports partnerships and mascot storytelling ...
EBay axes 800 staff after Depop acquisition announcement. EBay announced plans to cut 800 positions, 6% of its full-time employees, across the company on Thursday. The plan to lay ...
According to the Dove Crown Coalition, 1 in 2 Black children experience hair discrimination as early as 5 years old.
The fintech brand zooms in on the Hawaiian nonprofit and blindness in the workplace.
Electric vehicle manufacturer BYD, an early partner of this rollout, has grown leads by 24% and decreased costs by 26% using these text guideline features, according to a statement from Google. As of ...
Following the news of Casey Wasserman’s involvement with both Epstein and Maxwell, several of the agency’s clients — both in music and sports — dropped left and right. Notably, music artist Chappell ...
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