The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.

Coca-Cola India launches the energy drink Pro with a hand-drawn anime film, signalling a Gen-Z play rooted in speed, reflex and cultural remix.

As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?

Connected TV (CTV) came into its own in 2025, experiencing an 85% growth in penetration in India, according to an Ormax OTT Audience Report. The medium stands poised for acceleration with more than ...

MMA India’s Growth Dialogues debuts in Mumbai (27 February) and Bengaluru (6 March), convening senior marketing leaders from brands such as Swiggy Instamart, Mars, ITC, HDFC Bank, Tata Capital, Diageo ...

The question for marketers has moved from ‘Which influencer should we use?’ to ‘How do we architect our ecosystem around creators?’ ...

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding ...

The India-EU trade deal is not the beginning of India’s global story Rather, Upasna Dash argues, it marks the moment the world started paying closer attention to the capability story India was already ...

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Specta swaps lab demos for sitcom chaos, using humour and household mayhem to sell durability in prime-time MasterChef slots.

Education-led storytelling has long been the brand's calling card. In a new film, it extends that playbook to the kids’ segment.