According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app. To continue enjoying this content, please sign in below. You can register for free for limited ...

The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.

As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?

Education-led storytelling has long been the brand's calling card. In a new film, it extends that playbook to the kids’ segment.

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...

The real estate major swings to a generational brand platform, tracking cost per lead, walk-ins and branded search to measure pull over push demand.

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding ...

Agency group will lead with media in three-year plan after 5.4% revenue slump. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...

Combined staff numbers fell 6.4% as Omnicom took over IPG. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full ...

The question for marketers has moved from ‘Which influencer should we use?’ to ‘How do we architect our ecosystem around creators?’ ...

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.