The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.
Coca-Cola India launches the energy drink Pro with a hand-drawn anime film, signalling a Gen-Z play rooted in speed, reflex and cultural remix.
As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?
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