According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app. To continue enjoying this content, please sign in below. You can register for free for limited ...

Coca-Cola India launches the energy drink Pro with a hand-drawn anime film, signalling a Gen-Z play rooted in speed, reflex and cultural remix.

MMA India’s Growth Dialogues debuts in Mumbai (27 February) and Bengaluru (6 March), convening senior marketing leaders from brands such as Swiggy Instamart, Mars, ITC, HDFC Bank, Tata Capital, Diageo ...

As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?

The question for marketers has moved from ‘Which influencer should we use?’ to ‘How do we architect our ecosystem around creators?’ ...

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Specta swaps lab demos for sitcom chaos, using humour and household mayhem to sell durability in prime-time MasterChef slots.

Education-led storytelling has long been the brand's calling card. In a new film, it extends that playbook to the kids’ segment.

AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.

Annual profits grew 11% to €210 million. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out ...

Agency group will lead with media in three-year plan after 5.4% revenue slump. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...