I analysed 58,687 movie posters from the past century to see which colours dominate, how their use has shifted over time and ...

What are the most common moral lessons within movies? I analysed 5,931 films released between 2016 and 2025 to see which moral lessons audiences encounter most often, from courage and teamwork to ...

“Genre' movies” were the most likely to get the billing correct (70% of horror movies, and 69% of sci-fi), whereas musicals ...

Terrifying horror relies on the limitations low budgets forces upon filmmakers. Intimate drama and romance find their ...

Are superhero movies really disappearing? A reader asked if it’s true there are no superhero films for six months, which raised a bigger question of what exactly IS a superhero movie?

How far in advance are movie release dates announced? Crunching the data on 11,560 movie release date announcements to see what’s normal.

What cinemas are demanding of the film industry The unvarnished truth from 246 cinema executives working on the front line of moviegoing. This is exactly what the exhibition sector wants from both ...

Can cinemas survive the next 20 years? Exhibition execs on the post-COVID recovery and beyond Cinema operators and industry insiders reflect on the state of theatrical recovery, revealing cost-cutting ...

I logged the fates of 27,000+ lead characters to uncover how death on screen has shifted by genre, decade, and cause.

I crunched the data behind the state of "non-American" Hollywood movies, and considered how any system of American tariffs might work.