I analysed 58,687 movie posters from the past century to see which colours dominate, how their use has shifted over time and ...

What are the most common moral lessons within movies? I analysed 5,931 films released between 2016 and 2025 to see which moral lessons audiences encounter most often, from courage and teamwork to ...

“Genre' movies” were the most likely to get the billing correct (70% of horror movies, and 69% of sci-fi), whereas musicals ...

Terrifying horror relies on the limitations low budgets forces upon filmmakers. Intimate drama and romance find their ...

Are superhero movies really disappearing? A reader asked if it’s true there are no superhero films for six months, which raised a bigger question of what exactly IS a superhero movie?

Which types of movies make money despite receiving bad reviews from critics? From a pool of 4,914 films, I found 186 that earned over 200% profit despite critical failure. Here’s what unites them.

Netflix owns some pretty strange trademarks, and they reveal a lot about the company The company controls usages of the phrases "Strong black lead”, “What a Joke”, “Queue” and “Cheat”, but not ...