This is week 1 in a multi-week series on Crafting Data Personas. What are they, why are they important, and how to get started. In today’s data-driven world, understanding your audience is paramount.

March 27 & 28, 22 of our SogetiLabs fellows met with Idex in Issy-les-Moulineux, near Paris, France. Idex provided 3 of their challenges in innovation. We all worked together in 3 teams, using a ...