Mada Media has held the first official ceremony marking the awarding of naming rights for a Dubai Metro station, celebrating the renaming of Al Khail Station ...

AppsFlyer has released a new report titled “Scoring Big: The Complete Marketer’s Guide to the World’s Top Soccer Event”, offering brands a data-led playbook to capitalise on the 2026 edition of the ...

In 2026, FMCG leaders have moved beyond adjusting pricing based on supply and demand factors, and into individualized pricing. Toward this goal, Agentic AIs ...

Global brands have temporarily shut stores and scaled back operations across the Middle East as an escalating regional conflict disrupts business, travel and ...

Amid escalating tensions in the Middle East, Apple Inc. has temporarily closed its corporate offices and all five of its retail stores in the United Arab ...

Criteo, the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners, announced on Monday that it has become the ...

How quickly can campaigns pivot in today’s automated ecosystem?

For global companies operating in the UAE, whether headquartered locally or managing Middle East operations from overseas, the priority is not speed. It is ...

TMW, part of Accenture Song, has appointed Jasmin Kocur as Group Strategy Director as it expands its earned-first capabilities.

Leading communications without a crisis playbook demands structure, clarity and discipline under pressure, writes Amel Osman, Managing Director and Head of ...

Dyala Badran leads Publicis Groupe Middle East's content practice and drives the strategy, innovation, and scaled delivery of dynamic, data-driven content ...

Seventy-five percent of marketers expect budgets to grow, while 84 percent reported improved marketing performance year-on-year.