Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach ...

For many creators, YouTube isn’t just a place to upload and comment on videos, it’s a community and home base. That’s why today we’re introducing handles, a new way for people to easily find and ...

Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

You can help: if you’ve uploaded breaking news videos, please tweet them to us (@citizentube), and include as much context as you’re able to give. And we’d love to hear your feedback about this ...

YouTube Music is a dedicated music streaming service that guides you through the world of music. With official songs and albums as well as deep cuts, live performances, and remixes, you can listen to ...

With this feature, YouTube creators and qualifying US-registered 501(c)(3) nonprofits can create and embed a fundraising campaign right next to their videos and live streams. Fundraisers allow fans to ...