Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports ...

When Pate brought up the topic of having a person who takes care of college football and doesn't try to get benefits from a ...

NIL has forced every head coach in America to adjust their philosophy on recruiting, and Kirby Smart is no different.

SAN FRANCISCO — Mike Montgomery was officially enshrined into the Bay Area Sports Hall of Fame this week following a ...

It may have been a surprise to some when highly regarded offensive lineman Jackson Cantwell committed to Miami instead of ...

NIL contracts with publicly traded companies won’t be subject to fair-market-value analysis by the new Deloitte-run NIL ...

Smart's comments come on the heels of the Bulldogs losing out on five-star offensive tackle Jackson Cantwell, who reportedly ...

House Bill 184 would prohibit NIL contracts inked in Ohio from extending beyond the time an athlete spends in college.

A new state law protects Tennessee universities from antitrust lawsuits by athletes unhappy with player-pay rules coming to college sports. Here's how ...

The NIL money college basketball players can make is changing the 2025 NBA draft and yet another ripple effect of the power shift in college sports.

A financial revolution once seemingly only available for college athletes, NIL is making its way into high schools with U.S.

West Virginia pitcher Robby Porco offers the best NIL deal in college baseball. It is actually the best NIL deal in college sports history. He just wants ...