News

Max has a new name. Again
Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, ...
Max streaming service is reviving the HBO name — the one it discarded two years ago
Warner Bros. Discovery says it is changing the name of its Max streaming service to HBO Max later this summer. It represents ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
Welcome back, HBO Max: Streaming service returning to its old name this summer
HBO's streaming service, which has been known simply as Max for the past two years, will return to its old name of HBO Max ...
Max Belyeu injury update: Texas baseball star could play this week against Oklahoma
Texas baseball coach Jim Schlossnagle said he would like to get injured star Max Belyeu some at-bats against Oklahoma this ...
Max was an all-time bad rebrand
“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...
Max streaming app will be called HBO Max once again: 'The plot twist everyone's been waiting for'
Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again.