It's an all-time record for the halftime show.

The figure was reportedly a combination of viewership across global & U.S. broadcasts, YouTube and other digital properties.

Roc Nation said this week that Bad Bunny’s Super Bowl halftime show set a global viewership record of 4.157 billion.

The Puerto Rican pop star’s performance at the Super Bowl 2026 halftime show drew 4.157 billion views worldwide within the ...

The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view ...

Bad Bunny, who performed at the Super Bowl halftime show in February, set a new record after global viewership numbers were ...

Bad Bunny's Super Bowl half-time performance celebrated Spanish-language music and Latino identity, drawing over 4 billion ...

The NFL says Bad Bunny’s Super Bowl 60 halftime show hit 4.1 billion views, but fans question the numbers and demand clarity.

Bad Bunny's Super Bowl Halftime Show garnered over 4 billion viewers worldwide, setting a new record, according to Roc Nation.

Less than a month after Bad Bunny took to the stage for his Super Bowl 2026 Halftime performance, Jay-Z’s entertainment company Roc Nation revealed he set a huge new record.

NEW YORK, March 2, 2026 /PRNewswire/ -- Today, Apple Music, the NFL and Roc Nation announced Bad Bunny's Apple Music Super Bowl LX Halftime Show performance shattered global viewership, drawing 4.157 ...