Yamaha Motor Corporation is moving its U.S. headquarters to Georgia after half a century in California to increase profitability amid higher costs from tariffs.

Yamaha Motor Corp. U.S.A. is the latest company to leave California, seeking increased efficiency and profitability.

Yamaha Motor Corp. USA, which has called Cypress home for nearly a half-century, is moving its headquarters to Kennesaw, Georgia, where it has been moving divisions for years.

EU and Asian riders have had their choice of Yamaha Ténéré 700 versions while Americans got just the base model. Now, the top-spec World Raid bike is finally U.S.-bound.

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