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A shower gel advert has been banned for depicting black skin as ‘problematic’ and white skin as ‘superior’, the advertising watchdog has said.

A TV advert for Sanex shower gel has been banned for reinforcing an offensive racial stereotype, a watchdog has said. The Advertising Standards Authority (ASA) ruled that the advert, seen in June, ...

UK regulators have banned a TV commercial for Sanex shower gel after ruling that it “could be interpreted as suggesting that white skin was superior to black skin.” ...

The watchdog said the ad was likely to reinforce the offensive racial stereotype that black skin was problematic and that white skin was superior.

An advert for Sanex shower gel has been banned after it was deemed to have been reinforcing the offensive racial stereotype that black skin was "problematic".