1 As the word 'marketing' means different things to different people, we will focus on brand management. How was it in the 1960s, how has it changed and how is brand management today? What can we ...

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An experienced hand can see the dynamics of your brand in the larger picture and lead you down the right path. Corporate marketing managers often get so wrapped up in the details of management that ...

Behind every successful star is a team handling contracts, travel, production, payroll, and brand partnerships. With QuickBooks integrated into tools like Bill.com (for vendor management ...