In this article, we’ll explore the key strategies needed to develop a successful brand that resonates with both your people ...

Phase IV—Refining The Brand Positioning and Management Presentation Now we have a great start, a new thinking, and most important the beginnings of the New Brand Positioning for your company, business ...

How to scale a practical strategy for managing reviews and brand presence that can apply to 10s of sites or hundreds of ...

I have this beautiful apartment. All I want to do is make scrambled eggs in the morning!” fumed one resident, who paid nearly $4 million for his opulent abode. “It’s ridiculous!” ...

(Andrea Renault/STAR MAX/IPx) · Andrea Renault/STAR MAX/IPx Yahoo Finance spoke to crisis management expert Eric ... can be done now to repair the brand damage. Pras Subramanian: What's your ...

Tony Khan is an American businessman and entrepreneur who has become one of the most important figures in pro wrestling ...

Hooters, the flirty fast-casual restaurant chain that began in Clearwater, Florida four decades ago, has filed for bankruptcy. Here are the plans.

The recent market selloff presents a prime buying opportunity for long-term investors. Check out the stocks that mark the ...

LVMH shareholders on Thursday voted to allow Bernard Arnault, 76, to remain at the helm of the world's largest luxury group ...

Brand management in pharma has changed beyond recognition, from the glory days of large molecules and opulent pipelines to a space where marketers have to be real marketers. In his article in ...