Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

You can represent the rechristened Utah Mammoth by buying the team’s new merchandise today. The team formerly known as the Utah Hockey Club The team, formerly known as the Utah Hockey Club ...

Back in November, president of hockey operations Chris Armstrong told the media that they wanted the new jerseys to continue representing Utah while the team is on the road. He also noted how strong ...

Credit: Utah Mammoth Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has ...

However, it turns out those three concepts were in fact based on a concept shared by Utah Hockey Club even earlier. When the ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

"The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from and the unstoppable force we're building together." Mammoth replaces the inaugural season ...