The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

Over the last few decades, mammoth skeletons and remains have been found throughout Utah ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

You can represent the rechristened Utah Mammoth by buying the team’s new merchandise today. The team formerly known as the Utah Hockey Club The team, formerly known as the Utah Hockey Club ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...