Last fall, the university unveiled a new logo featuring a full-bodied, lime-green bull — the school mascot — on a dark-green background with "USF" spelled out in lime green. Some students and ...

For years, they hid in plain sight, lifting spirits and energizing crowds as the university’s beloved mascot, Rocky D. Bull.

USF's first president ... and there's a little spot on the class ring for the mascot. Of course, they don't have one!" Greenberg said. So, campus-wide votes were held. "And the names come flying ...

Had Rubio simply thought "USF" referred to the University of South Florida, despite their colors and mascot being completely different? Paul TenHaken, who earned his MBA from the school ...

USF's mascot, Rocky the Bull, won the Capital One Mascot Challenge on Wednesday, beating 15 other furry foes from around the country via online fan voting. He outlasted Cam the Ram of Colorado ...

These days, Hiram the Ram is a large, grinning, caramel-colored ram-shaped oversized mascot wearing a Suffolk jersey. Rocky the Bull got his start as a toy idea for the USF bookstore in 1965 ...

Raider Red has made it to the final round of the Capital One 2013 Mascot Challenge. This week, Red is pitted against Rocky the Bull from the University of South Florida. Mascot of the Year is ...