B2B tech companies face increasing pressure to grow consistently and stand out in crowded markets. Traditional marketing and sales tactics are no longer sufficient. Growth requires a strategic mix of ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

Traditional marketing clarifies the positioning ... promise with a solid and concrete differentiation through its marketing mix. The data indicates that customers having an emotional connection ...

Hence, Chinese Wok from Lenexis Foodworks did not opt for a traditional TVC this season ... But as Anika Agarwal, chief marketing and customer experience officer, Orient Electric, put it, “Live-match ...

Revolutionizing Marketing Mix Modeling The Liquid Mix AI-powered self-service platform addresses long-standing challenges in traditional marketing mix approaches. Historically resource-intensive ...

Whilst the channel mix becomes more complex, balancing investment across traditional and emerging ... now holding a prominent position in global marketing strategies. Retail media advertising ...

Google's marketing mix model platform ... Google developed Meridian to address limitations of traditional MMMs, which were built for offline media and often struggle to accurately measure ...