After announcing he will retire from Cancer Research UK next year, Philip Almond reflects on a marketing career spanning Diageo, Burger King and the BBC.

Havas Red has been appointed as the consumer public relations agency for Philip Morris South Africa, a subsidiary of Philip Morris International (PMI), a leading international consumer goods ...

AI will ’likely’ produce a bestseller by 2030, according to Philip Stone, head of publisher account management at NielsenIQ BookData.

Kolter’s Theories: Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth. Learn how to enhance brand salience and ...

The Philip Kotler Museum of Marketing with Hermawan Kartajaya opened its doors on 27 May 2025, offering a permanent space where the history, philosophy, and future of marketing are put on display.

Philip Morris is rolling out a heated tobacco product called IQOS in the U.S., concerning researchers and anti-tobacco advocates.

The birth of Modern Marketing - Professor Kotler has witnessed numerous transformations in the theory and practice of marketing since earning his Master’s Degree in Economics from the University of ...

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and Gillette, which force-fitted purpose into their branding, experienced ...

Can marketing concepts and techniques be effectively applied to the promotion of social objectives such as brotherhood, safe driving, and family planning? The applicability of marketing concepts to ...

The FDA has authorized 20 ZYN nicotine pouch products from Philip Morris International (NYSE: PM), marking the first approval of its kind. After a thorough review, the FDA confirmed these products ...

FDA authorizes the marketing of 20 Zyn products because they pose fewer health risks than cigarettes and most smokeless products Shares of Philip Morris International Inc. extended their recent ...