Ed French, chief sales and marketing officer for The Ritz-Carlton said “as a brand that aims to lead the way for luxury, we didn’t wait for emphatic data to tell us there was a problem to fix.

There's been buzz this month in the luxury press about The Ritz-Carlton’s new rebranding initiative, which, like most such initiatives, focuses on color choice (a new light blue) and logo (an ...

The Ritz-Carlton Hotel Company unveiled a new brand logo and perspective on Sept 10, which will be implemented over the next year. The move to clarify, simplify and amplify the luxury brand's ...