For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

Nielsen Tuesday touted WBD as having the largest monthly viewing increase of any company. The truth is, WBD's TV usage fell 17.3% on a year-over-year basis. So did most others. Why Orchestration ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

Flowchart animation with icons, blank space and 4 step sequence 4Ps Marketing. Product ... Flowchart mockup with blank space for content and 4 step sequence Marketing mix consisting of the four ...

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