Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Super Bowl 60 predictions have already begun since the NFL released the official logo for the February 8, 2026 game.

Aryna Sabalenka and Iga Swiatek stole the spotlight in a new Doha Open ad, featuring the defending champion and the world No.

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

The experienced golfer emphasizes that he is not a young golfer who is just building his place under the golf sky.

Alternative investment giant Blue Owl Capital thinks it can maximize its TV exposure at a bargain price with a new marketing strategy: backing the underdogs in marquee tennis matches.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

took to social media to post a high-definition picture of the now-retired Nadal in a typical serving pose under the well-known bull logo of his Manacor tennis academy. Nadal's facility is properly ...

These high-performance women's tennis shoes are tagged with a selling price of $170 and can be purchased via Nike's SNKRS and ...