Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles ...

Aryna Sabalenka and Iga Swiatek stole the spotlight in a new Doha Open ad, featuring the defending champion and the world No.

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Indiana Fever star Caitlin Clark was among several female athletes featured in Nike's first Super Bowl advertisement in 27 years.

Hutchinson High School’s Wall of Fame continues to grow. This year, eight new faces ranging from modern leaders to a local legend will be added to the shrine. Nominations open up in January ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

Fans watching Kendrick Lamar's Super Bowl 59 halftime show, eagerly anticipating celebrity cameos, were thrilled to see ...