The most frequently used unethical tactics across all models were manipulative emotional appeals and deceptive information.

Understanding the psychology of persuasion is a game-changer in the sales world. It's more than just talking about products; ...

However, they may be helpful when presenting new thoughts or ideas. Persuasion techniques can shape customer behavior by serving as ">heuristic pathways (mental shortcuts) to purchase decisions. Since ...

The bustle of campaigns, lofty promises, and smiling faces on billboards are part of the democratic ritual that we presume to perform with full awareness and rationality. However, while citizens ...

Behavioral economics has uncovered many ways to nudge, influence, and persuade. Now, the MINDSPACE framework has put them together in one simple model.

People will be far more open-minded than you realise if you adopt these simple conversational techniques ... When we asked people to rate seven persuasion strategies, "civility" was number ...

President Sandoval kicks off season 4 of the University’s podcast with research on the study of manipulation and emophilia ...

Storytelling techniques are chaanging business communication, driving better engagement, and creating deeper connections with ...

Dedivanovic: “Sometimes the old school tricks are still the best. To make a lipstick last longer, you can apply a layer then ...

These books bring together both sides of the legal world; serious courtroom skill and the lighter side of legal life.

Direction.com has officially launched Mosaic, a new SEO solution that helps businesses create location-based web pages that rank higher in search results and generate more leads. Mosaic is the first s ...