However, they may be helpful when presenting new thoughts or ideas. Persuasion techniques can shape customer behavior by serving as ">heuristic pathways (mental shortcuts) to purchase decisions. Since ...

Understanding the psychology of persuasion is a game-changer in the sales world. It's more than just talking about products; ...

There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for delivering the words, ideas, and data that ...

Politicians often use persuasive techniques to get their audience to agree with their views on a particular topic. Persuasive language is a very powerful tool for getting what you want.

Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article. There are lots of techniques you can use to make your writing more persuasive.