Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential elements of business philosophy, and most importantly, make brands unforgettable.

But over the past decade, Silicon Valley giants have rapidly edged out legacy household names in terms of brand value, according to one of the industry's leading indexes. Whereas tech companies ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

(CNN) — The logos of Big Tech companies and key associations were featured prominently Monday at the White House Easter Egg Roll, offering an unprecedented scene and use of the grounds to ...

Turning 1bn logos into 1bn homebuilding experts ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies ...