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Richard Foss For those who wrote asking why this column didn’t come out in early February as usual, it’s because not enough had happened to justify ...

Coffee giant Starbucks is celebrating a win after Super Bowl 60, doling out free coffee to its Starbucks Rewards members while also debuting a new coffee blend and a new pastry lineup. On Monday, Feb.

At the start of Brian Niccol’s tenure as CEO of Starbucks nearly 18 months ago, the “Back to Starbucks” strategy focused on reviving the company’s past successes, drawing inspiration from policies ...

Starbucks saw an increase in global traffic for the first time in two years. With sales up, the next step is improving operating margins and profitability. Let's take a closer look at the coffeehouse ...

Starbucks defied union strikes, reporting strong Q1 sales and record loyalty program growth, attributed to CEO Brian Niccol's "Back to Starbucks" plan. This strategy focuses on enhancing customer ...

Starbucks is hosting an investor day in New York City, and executives shared more about their vision for the company and released a long-term forecast. The coffee chain has been in turnaround mode ...

The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for frequent visitors. Nicolette is a lifestyle writer based in Brooklyn, NY.

Starbucks has an advantage in the mornings with coffee. Now, it wants to lure people back later in the day with a different type of caffeine boost. The coffee chain’s US locations will roll out a new ...

Starbucks CEO Brian Niccol said Wednesday that the company is focusing on wellness items. The coffee giant plans to offer more personalized energy drinks with sparkling and blended options. You can ...

Starbucks Corp. (NASDAQ: SBUX) stock has been on a tear so far his year, a huge departure from past performance. The upcoming Starbucks earnings report will reveal whether the company is truly turning ...