Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

The article provides insights on older consumers and their exposure to social media influencers. Jeff Weiss, CEO of Age of ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

The Hibe platform is leading the charge to create a new media ecosystem, where the collision between traditional media and ...

As social media platforms remain a constant factor in our daily lives, it’s no surprise businesses are heavily invested in this growing industry and utilizing the space to connect with their customers ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

To make the most of social media in your omni-channel approach, it’s essential to integrate these channels seamlessly into ...

Banning teens from social media will not fix everything. Here’s why - ANALYSIS: Jasleen Chhabra, Vita Pilkington and Zac ...

For our May magazine edition, we asked our State of Retail panel members: What resources do you invest in social media? What ...

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

Discover how video SEO and social media work together to boost visibility, drive engagement, and turn your videos into ...

House Bill 366 would introduce a requirement for certain groups of people to disclose if political advertising contains ...