Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...

Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...

Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...

Elon Musk's X is suing more companies, alleging they joined a group of advertisers illegally conspiring to boycott the social ...

A complainant shared four third-party posts on X (formerly Twitter) and two online articles with the PMCPA to make the case ...

X’s Elon Musk in May 2024. Credit: Apu Gomes/Getty Images The X social media platform has extended a lawsuit alleging an advertising boycott by some major companies to food giants Nestlé and ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...