For many companies, a Super Bowl commercial likely is the largest expenditure on a single piece of advertising they will ever ...

Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition ...

In today's world influencers are a big way for a company to put their product in front of consumers. You trust that ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative ...

Artificial intelligence (AI) is reshaping industries and creating significant opportunities for investors. Companies that incorporate advanced AI technologies into their core operations are driving ...

The arrest of two Cebuano BPO executives in the US in December lifts the lid on a ‘shadow industry in the Philippines’ ...

Nigeria’s entertainment and media (E&M) industry is on a growth trajectory, driven by rapid digital adoption and a youthful population ...

Jaipur (Rajasthan) [India], February 3: At just 20 years old, Arpit Sharma and Yashvardhan Singh have built Foremost Leads ...

The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively ...

RedNote will need to invest in creating a multilingual interface with features that serve international users, as well as ...