Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

The article provides insights on older consumers and their exposure to social media influencers. Jeff Weiss, CEO of Age of ...

Imagine scrolling through Instagram after a long day. A beautifully filtered image pops up—someone sipping a latte in a ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

As social media platforms remain a constant factor in our daily lives, it’s no surprise businesses are heavily invested in this growing industry and utilizing the space to connect with their customers ...

The Hibe platform is leading the charge to create a new media ecosystem, where the collision between traditional media and ...

To make the most of social media in your omni-channel approach, it’s essential to integrate these channels seamlessly into ...

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

For our May magazine edition, we asked our State of Retail panel members: What resources do you invest in social media? What ...

Seven out of the top ten highest-earning athletes are footballers. Here are the 10 highest-earning athletes on social media ...

House Bill 366 would introduce a requirement for certain groups of people to disclose if political advertising contains ...

The concept of Gen Z influencers as a powerful marketing tool was highlighted with racing’s exposure from 26-year-old Griffin ...