Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Brands such as United Airlines, Nike and Apple Music garnered millions of social media impressions on Super Bowl Sunday ...

You’ve successfully executed your social media marketing strategy, but how can you assess the effectiveness of your strategy?

Super Bowl 59 is over and the Philadelphia Eagles are back at the top of the NFL summit. The team’s 40-22 victory against the ...

Shares of GameStop and MicroStrategy each rose Monday morning after a picture of executives from the companies was posted to social media over the weekend.

In today’s fast-changing digital marketing world, can businesses ignore the power of social media in 2025? As people’s online habits change, having a strong online presence is key to success. Smart ...

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

You’ve created the best products in your industry. Your brand design is on point. You’ve set up social channels for your ...

An under-performing museum worker whose social media posts for her employer were littered with typos was unfairly sacked, a tribunal has ruled. Anita Briggs was responsible for creating Facebook ...

Trump used the popular social media app to win political points over the weekend. “Thanks for your patience and support,” the TikTok welcome screen read by mid-Sunday, mere hours after the ...

Fearing TikTok’s potential shutdown, some users have dubbed themselves 'TikTok refugees' online and are flocking to an unexpected alternative: Xiaohongshu, a widely popular social media app in ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...