Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

but behind both affiliate marketing and email, the analysis found. However, both social media and display advertising were found to significantly influence the middle of the path to purchase—defined ...

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Today social media apps like WhatsApp and Instagram, among others, have become an important part of our lifestyle. But in ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...