Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

but behind both affiliate marketing and email, the analysis found. However, both social media and display advertising were found to significantly influence the middle of the path to purchase—defined ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Digital advertising on social media platforms has undergone a transformation owing to the inclusion of technological ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

Today social media apps like WhatsApp and Instagram, among others, have become an important part of our lifestyle. But in ...