Smart Goals & Business Coaching. Over the past few decades, small business owners have turned to business coaches for the inspiration and accountability usually provided by managers in larger ...

For example, most business owners have a common goal of increasing profits. But that isn’t a SMART goal due to its lack of specificity – there is nothing specific to strive for or measure.

Examples of SMART Goals for Advertising. The acronym SMART stands for specific, measurable, attainable, realistic and timely. Using SMART in advertising creates a clear-cut path to preset goals ...

T – Time-Bound Time-bound goals are simply goals that have a time frame for completion. With the local business example, the goal may be to claim 25 listings by the end of the quarter.

Once you’ve set SMART goals for the business that are clear and concise, you can take it a step further and break each goal down into an action step and assign tasks to team members.

SMART goals define success for your customers, and the benefits can reverberate back to your own business. We’ve all heard it: The customer doesn’t have the budget for new tools.

As a business coach for more than 25 years, I have seen and heard it all. One of the most common things I come across is new leaders who have an unrealistic idea on how to set goals for their ...