If you pay for the $19.99 per month Google AI Pro plan or the whopping $250 monthly fee for a Google AI Ultra subscription, your account just received a big upgrade. For those paying $20 per month for ...

Gemini 3’s Thinking and Pro models no longer have the same usage limits, with Google separating the “shared pool” while raising limits in the Gemini app. At launch in December, the Thinking and Pro ...

Fears about AI data centers’ water use have exploded. Experts say the reality is far more complicated than people think. When I called him to talk more about AI and water, Masley emphasized that he’s ...

At MAI (Microsoft AI), we don’t just build AI tools, we care about how real people interact with them. So as 2025 wraps up, we’ve gone headfirst into a mountain of de-identified data, searching for ...

Dig into which players have seen their time of possession and usage time rise (or fall) the most in 2025-26. John Schuhmann Dillon Brooks and Nickeil Alexander-Walker have seen some of the biggest ...

To better understand which social media platforms Americans use, Pew Research Center surveyed 5,022 U.S. adults from Feb. 5 to June 18, 2025. SSRS conducted this National Public Opinion Reference ...

Researchers have found that the carbon footprint of generative AI-based tools that can turn text prompts into images and videos is far worse than we previously thought. As detailed in a new paper, ...

In 1940, St. Clair McKelway typed a memo to William Shawn, The New Yorker’s managing editor for fact. McKelway was writing a six-part Profile of Walter Winchell for the magazine, and he was unhappy ...

Forbes contributors publish independent expert analyses and insights. Diana covers the intersection of technology, innovation, and ethics. Sep 18, 2025, 11:38am EDT Sep 20, 2025, 03:18pm EDT AI usage ...

As someone who writes about the AI industry relatively frequently for this site, there is one question that I find myself constantly asking and being asked in turn, in some form or another: What do ...

Generative AI tools continue to be used by more and more businesses around the globe, new data confirms. In fact, a massive 77% of enterprise customers’ AI use is for fully automating tasks. AI ...