If you buy something through my links, I may earn a commission. If you’re a fan of Succession, then I’m sure you’ve noti ...

The latest collection of Sanrio U.S. items makes Hello Kitty, Kuromi, My Melody and Cinnamoroll sweeter than ever with new ...

Japanese culture—from the uplifting charm of kawaii aesthetics to the growing love for matcha—is reshaping how Gen Z and ...

We've all had those moments, standing in front of a closet full of perfectly good clothing but still unable to find an outfit we like. In those "I-have-nothing-to-wear" moments, you pull out the ...

Kawaii became not just an aesthetic, but Japan’s global persona. From Sanrio’s multibillion-dollar ... her kawaii apparel as “combative clothing…[that] can save one from images of a ...