As Tesla sees cratering sales, marketing experts say it could rebrand by learning from post-disaster airline companies.

Positioning is the lens through which everything else is built. As a leader, your role is to create that lens—and keep it ...

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and ...

Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging ...

JK Events & Advertising successfully conducted its third Annual General Meeting (AGM) - Josh 1.0 - at the scenic Evoke Dholavira, Kutch. This milestone event marked a momentous occasion for the ...

The company's new Star Hill Farm Whisky is a brand and industry first that could eventually reshape how whiskey ingredients are sourced.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

When executives discuss sales performance, the conversation often focuses on compensation. It’s one of the few areas in sales that senior leaders pay close attention to as a driver of performance. In ...

From hyper-personalization to real-time engagement, see how AI is redefining marketing practices. Orlando Business Journal's ...

When discussing sales performance, it’s almost Pavlovian for executives to bring up compensation as the main driver of success. This is not surprising, given that in most B2B companies ...