PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

The name says it all: Charisma. The fragrance begins with a light and bubbly blend of citrus and green notes that are fresh ...

If you're looking to update your scent ahead of summer, Victoria Beckham's fragrance discovery set will help you find one for ...

Every sign has distinct characteristics, so why not have a signature fragrance that reflects those? We found the perfumes ...

It has top notes of neroli and orange blossom, followed by middle notes of beeswax, tobacco ... red velvet glove by a femme fatale – sexy, dark, and powerful. This isn’t a cute or playful ...

Stuck on what to get for someone who says they want nothing? This guide offers thoughtful gift ideas that they'll actually ...

When's the last time you window shopped the Nordstrom Rack website? If you haven't checked around in a while, you're in luck.

While reviving heritage fashion brands can be lucrative, only a handful have been financially successful despite critical ...

At this point, Sauvage is a men’s cologne icon. Known for its fresh, spicy kick that dries down to a warm wood vibe, it’s ...