Abstract: Effective marketing campaigns increasingly rely on data-driven decision-making. This paper examines how predictive analytics, specifically logistic regression, can optimize direct marketing ...
A subscription technology platform with over 100,000 users was losing customers each month despite having access to ...
Abstract: To address sparse channel measurement data and inadequate predictive capabilities in conventional channel models, predictive channel modeling employs joint generative and predictive ...
We are providing an unedited version of this manuscript to give early access to its findings. Before final publication, the manuscript will undergo further editing. Please note there may be errors ...